In this brave new world of emerging protectionism and continued globalization, privacy and security seem at odds. In our market survey across 730 individuals and a similar count of organizations, security concerns ranked 10 very important (0 not at all) on startlingly 50% of those surveyed.
UnifyID, a service that authenticates you based on unique factors like the way you walk, type, and sit is a revolutionary new identity platform for seamless security. Understanding the need for data privacy and ownership, product ease of use, and multifactor security, UnifyID has crafted a solution to address the pain of remembering passwords for authorized access in online and offline use cases.
In a deeper dive across 70 organizations and in 40 hours of interviews, we discovered that people care a lot about easier access at work but also at home. “It would be great if you can take stuff off my plate: several cell phones for different countries, computers, iPads, smart software in my car and home that can all actually talk to each other so that I don’t use the same password or long passwords every time I do a software update–this would save me several days every year I take to manage the access to these independent tools,” says Marco, an enterprise software COO.
In another interview with John, an undergraduate aerospace engineer, “Personally, I’m just excited to make new technology a part of my life. UnifyID complements my life with easier access to all of the sites I visit and makes my life easier and exciting to see the technology of the future as part of my life. Other than protecting my identity, it’s really cool to use this technology to make a big difference in people’s lives.”
These interviews were a special treat to meet people from different cultures, backgrounds, and walks of life. We had an incredibly unique chance to hear more on what specifically about security is most important to our users’ day-to-day lives. “As a small company, you have the opportunity to touch more people than Coca-Cola! A guy living in Istanbul is really interested in what you’re doing right now, 10k kilometers away. I’m sure more than 100k people are very excited about what 6 people in San Francisco are doing,” remarked a manager at Coca-Cola at the end of our call.
Our challenge is unique in that we’re not just addressing large corporations but real people including our friends and family. Though the political tides may be changing, taking back your rights to security and privacy is a paramount task we don’t take lightly. If you’d like to join us in this journey to taking down passwords, please sign up for beta or feel free to drop us a note anytime.