It was an amazing week at RSA Conference. We were thrilled to share how far we’ve come since last year’s Innovation Sandbox win. Thank you to everyone who stopped by the booth and experienced our implicit authentication demo – we had such a positive response! If you were unable to attend RSA or missed our booth, please feel free to schedule a demo with us at our office in San Francisco.
It took many hours of hard work and dedication from our team to design and put booth materials together, program the ATM for the demo, launch our new website and much, much more. But all our hard work paid off and we left RSA week with a great sense of satisfaction from showing so many people how implicit authentication can make their lives more simple and secure.
In fact, we had such a positive response, we had to refill the ATM a few times! All in all, we were thrilled to return to RSA Conference, the leading cybersecurity event across the globe, and show how implicit authentication is the future of authentication.
With the current password-based user authentication paradigm so loathed and cumbersome, a new study surveyed 1,000 consumers in the United States to better understand their perceptions of convenience, security and privacy around authentication.
Of those surveyed, nearly three-quarters of respondents said it was “difficult” to keep track of their passwords and 82 percent never again wanted to use passwords.
Other security solutions, such as facial identification, also have challenges, according to the survey. For instance, half of Millennials and over two-thirds of both Gen X and Baby Boomers are reluctant to use facial scans due to concerns about privacy. However, over 60 percent of those surveyed would use implicit authentication for personal identification given its perceived convenience. Biometric authentication, such as facial scanning or fingerprints, is also easy to copy and is extremely hard to change once compromised.
Users of iPhones are much more inclined to use biometrics, with 74 percent of those respondents using biometrics to unlock their smartphones. On the other hand, only 55 percent of Android users surveyed use biometrics to unlock their smartphones.
Surprisingly, almost half of all respondents use a handwritten piece of paper to keep track of all their passwords, with one-third of all respondents never changing their passwords unless prompted to.
Other interesting facts include:
Nearly half (46 percent) of all respondents use the same password for all of their logins
60 percent of all respondents believe it is the app maker’s responsibility to keep their information safe on their smartphone
Just over one-third (34 percent) of all respondents’ accounts had, in the past, been hacked or had their passwords stolen
Almost 83 percent of Generation Z use biometric authentication to unlock their smartphone, whereas only 53 percent of Baby Boomers use biometrics
Over 91 percent of Generation Z stay logged into their social media accounts, citing convenience as the reason