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UnifyID Takes Home the Win at SXSW!

Our first trip to SXSW didn’t disappoint! Among the legions of Interactive and Film conference goers, were scores of locals partaking in the immersive spectacle of Austin–attendees in all, 50k strong in the first week. For a bay area San Francisco startup, weird is relative.

At SXSW, Bravo promotes its new show, Stripped on 6th Street in Austin, and on our right, San Francisco from my Facebook feed in the same day, #stayweird. Photo credit: thanks Shannon! (?)

Companies, marketers, creatives, tastemakers, brands, and bands are all vying for visibility, reach, and engagement. The hype game was strong; however, if you could but for a moment suspend a cynic’s disbelief, those ice-cold Lone Stars and live music erupting in every drizzling corner of Austin became magical.

UnifyID was incredibly honored to place #1 in the Security and Privacy track at SXSW’s annual Interactive Accelerator but part of what made that win so sweet was the goodwill of the SXSW attendees. In a surprising moment on stage, a room of about 400 people became an intimate family affair for a few minutes. Together, we all sang happy birthday to Sophie, John’s newly turned 4-year old daughter.

Thank you to everyone at SXSW for making our exclusive Silent Disco Brunch a success and our Accelerator Pitch one for the books!

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